Privacy Policy

Last updated: Oct 18, 2021

This Privacy Policy describes policies and procedures on the collection, use and disclosure of Your information by FaceHeart Corp. (“FaceHeart”, “We”, “Us”, “Our” or the “Company” and terms of similar meaning) when You use the Service and tell You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy is effective as of the data of your first use of the Services.


You must be 18 years of age or older to use the Services. It is expressly prohibited for minors under the age of 18 to create or use an FH Vitals™ account.

Your privacy is important to us and we are committed to protecting it through our compliance with this privacy policy (“Policy”). The information provided below describes how and why we process your personal data, which you share with us and which we collect when you access or use our services, FH Vitals™ mobile application (“FH Vitals™”) and/or our website (“Site”) located at (such services, FH Vitals™ and the Site are collectively referred to as the “Services”). Personal data (hereinafter “Personal Data”) means any information relating to an identified or identifiable natural person. Unless defined where used, capitalized terms used herein shall have the meanings given in the Terms of Use.

Collecting and Using Your Personal Data

Types of Data Collected

Whenever you access or use our Services, we may process (e.g. collect, use, store, transfer, etc.) different kinds of personal data about you, which we will process in accordance with this Policy and which have been categorized as follows:

Identification and Contact Data

  • Email address
  • Name
  • Nickname/Username

Personal Characteristics

  • Age
  • Weight
  • Height
  • Sex
  • Birth Year

Personal Habits and Medical History

  • Hypertension Status
  • Taking blood pressure medication

Usage Data

Usage Data is collected automatically when using the Service.
When you use our Services, our servers automatically record certain information about how a person uses our Services whether through the use of cookies, web beacons, log files, and scripts, including but not limited to device carrier-related information, configuration information, information about your interaction with our Services and your usage patterns, device information, application settings, and the date, time and/or location that a Measurement was taken.


In our FH Vitals™ mobile app we only use so-called “technical cookies”, which allow us to recognize you as a user with each access. Such data is not passed on to third parties.

On the website, we also use Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the website may become inaccessible or not function properly.

How We Collect Your Data

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your personal data (sensitive data included) by filling in forms on our Site or creating an account on our mobile app. Also, we will collect data when you give us feedback or contact us for customer support.

Third Parties: By logging in to our Services with your devices and distribution platforms such as Apple iOS and Google Android, we obtain information (profile picture, email, name) from the third-party accounts (Google, Apple ID, Facebook, WeChat) when connected. Collected details are dependent on the privacy policies or settings for the third-party accounts.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:
To Provide And Maintain Our Service: We will need your Identification Data, Personal Characteristics, Biometric Data (Sensitive Data), Personal Habits and Medical History (Sensitive Data), Location Data, Log Data, Wellness Data, and Measurements to our Services and create an account as described in our Terms of Use to produce the Measurements and Wellness Data (i.e. the creation of wellness measurements based on the extraction and analysis of your facial blood flow data).

To Analyze, Develop And Improve Technical Functionalities: We continuously strive to provide the best functionality, experience and accuracy of our Services. We therefore need your Personal Characteristics and Biometric Data (Sensitive Data) to analyze, develop, and improve technical functionalities of our Services.

Direct Marketing, Commercial Communications: The processing of Identification and Contact Data collected on the website for “direct marketing, commercial communications” is subject to your expressed and specific consent (provided on the website). We may process your Identification data, for marketing purposes, by sending newsletters, commercial communications and/or advertising material, on products or services offered by us.

Sharing Your Personal Data

In general, we do not disclose Personal Data about you to third parties without your consent or otherwise as specified in this Policy. We may disclose or share your Personal Data in the following circumstances:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, for them to contact You.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Our Services allow you to share your Measurements in various forms with others. Any Personal Data shared by you in the above circumstances will be shared by you with your consent. For example:

  • You are able to share a link and/or image which will allow the recipient to access your Measurement(s).
  • Your Personal Data could be also shared by you, if you and other users are using and logging onto the family or enterprise version of FH Vitals™ (where available) whereby certain user(s) or the administrator user of such version of FH Vitals™ (subject to specific settings made and/or availability of relevant functions) would have access to the Measurement results or information of the other users.

Retention of Your Personal Data

In principle, unless otherwise stated, your Personal Data will only be stored until the purpose of the collection and storage no longer applies. In accordance with your consent, data may also be stored for longer, as long as you do not withdraw your consent. We will retain your data for as long as your account is active or as needed to provide you Services. To protect your privacy, we do not store your facial image or video recordings neither on the device on which FH Vitals™ is installed nor on the cloud.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, and method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your Rights

To Be Informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your Personal Data, and your rights. This is what we are doing, providing you with the information in this Privacy Policy.

To Access and Update Your Personal Data

You have the right to request access to your Personal Data and to update your Personal Data that is incorrect or incomplete. If you have created a user account, you can update certain information directly in your account or by sending us a specific request.

To Withdraw Consent

If we rely on your consent to the use of your Personal Data you have the right to, at any time, withdraw your consent. The consent withdrawal does not affect the legality of the processing carried out previously on the basis of the consent.

Link or Unlink Your FH Vitals™ Account

You may decide to link or unlink accounts from third parties (like Google, Apple ID, Facebook, or WeChat) even after the original consent when logging in our mobile app. Guest mode is also available if you do not want us to access your Personal Data from a third party.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: